AHMAD ABUBAKAR LAWAN

Marketing and Market Research Professional

 

About Me

 

Highly motivated and detail-oriented marketing and market research professional with 8+ years of experience in driving business growth through data-driven insights and strategic marketing campaigns. Proven track record of delivering high-impact research studies, analyzing complex data sets, and developing targeted marketing strategies that drive customer engagement and revenue growth.

 

Expertise

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- Market research and analysis
- Marketing strategy and planning
- Competitive intelligence and benchmarking
- Customer insights and segmentation
- Data analysis and interpretation
- Marketing campaign development and execution
- Team management and leadership
- Digital marketing and analytics
- Social media marketing and management
- Content marketing and creation
- Brand management and development
- Product development and launch
- Pricing strategy and analysis

 

Experience

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Senior Marketing Researcher, Procter & Gamble (2018-Present)

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- Lead cross-functional teams to design and execute comprehensive market research studies, analyzing customer needs, preferences, and behaviors
- Develop and maintain complex databases to track customer interactions, preferences, and behaviors
- Analyze large data sets to identify trends, patterns, and insights that inform marketing strategies and business decisions
- Collaborate with senior leadership to develop and implement marketing strategies that drive business growth and customer engagement
- Manage and mentor junior researchers to develop their skills and expertise
- Develop and manage budgets for market research projects
- Coordinate with external vendors and partners to conduct market research studies

 

Marketing Researcher, Ogilvy Agency (2015-2018)

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- Conducted market research studies to analyze customer needs, preferences, and behaviors
- Developed and maintained databases to track customer interactions, preferences, and behaviors
- Analyzed data to identify trends, patterns, and insights that informed marketing strategies and business decisions
- Collaborated with account managers to develop and implement marketing campaigns that drove customer engagement and revenue growth
- Contributed to the development of marketing materials, including reports, presentations, and infographics
- Assisted in the development and execution of social media marketing campaigns

 

Education

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- Master's Degree in Marketing Research, Madonna Univerisity (2015)
- Bachelor's Degree in Business Administration, Madonna Univeristy (2010)

 

Certifications.

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- Certified Marketing Professional (CMP), American Marketing Association (2018)
- Certified Research Analyst (CRA), Insights Association (2016)

 

Skills

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- Data analysis and interpretation
- Market research and analysis
- Marketing strategy and planning
- Competitive intelligence and benchmarking
- Customer insights and segmentation
- Team management and leadership
- Communication and presentation
- Digital marketing and analytics
- Social media marketing and management
- Content marketing and creation
- Brand management and development
- Product development and launch
- Pricing strategy and analysis

 

Tools and Software

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- SPSS
- SAS
- Excel
- Tableau
- Power BI
- Qualtrics
- SurveyMonkey
- Google Analytics
- Adobe Creative Cloud

 

Languages

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- English (fluent)
- Spanish (proficient)

 

Achievements

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- Recipient of the American Marketing Association's (AMA) "Marketing

 

Researcher of the Year" award (2020)

- Published in the Journal of Marketing Research and the Journal of Consumer Research
- Presented research at the annual AMA and ESOMAR conferences

 

 

Professional Memberships

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- American Marketing Association (AMA)
- Insights Association (IA)
- ESOMAR
- American Association for Public Opinion Research (AAPOR)

 

 

References

 

Available upon request.

 

Personal Projects

 

 

- Developed and executed a market research study to analyze customer preferences and behaviors in the retail industry
- Created and implemented a social media marketing campaign for a small business
- Conducted a competitive intelligence analysis of the top players in the technology industry

 

 

Volunteer Experience

 

 

- Volunteer researcher for a non-profit organization, conducting market research studies to inform fundraising and marketing strategies

 

- Volunteer social media manager for a local business, creating and implementing social media marketing campaigns
 

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Fill the contact form below.

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DM ME for some of my works.